Today, I’m going to write a crash course on my methods to get people to your web site. Right now, I am working on multiple projects. Some of them have a little more steam under them than others. Those that have steam, I fuel; those that don’t use the flames from those projects that have steam to fuel.
Go to SDgreenlife.com. If you go to the about section, you will notice a guy who stole my picture and my name writes for that website. I confess, it’s me. We’re growing and getting some attention. If you enter in the words ‘San Diego Green Life’ SDgreenlife is the second result after the business listings. Though, I’m sure we’ll go back to No. 1, since the UCSD link is date specific.
Okay, so our site's listing on Google dramatically changes when you delete the word ‘Green.’ Now, I’m sure you’re thinking, “Erick, marketing isn’t your strong suit.” Sure it is, and the numbers show. Last night, I got an e-mail from the publisher, who said my efforts are paying off. In the first three days of May, we already had 75% of the readership we had throughout the entire month of April.
The first thing I did was find out who our competitors were. After that, I did a little keyword research. SDgreenlife is rich with such keywords as ‘Green,’ ‘Sustainable,’ and other words. A little more than a month ago I started a Facebook page for SDgreenlife. This last weekend I accepted our 100th friend, so to celebrate I started Tweeting. As of this morning, just 24 hours later, we have 61 followers. Okay, so we’re no Ashton Kutcher, but he’s overrated.
Now, I’m sure you’re wondering what in the world social marketing has to do with search engine optimization. You’re full of great questions. Go to my web site and read my mission statement. Social networking has everything to do with search engine optimization. SEO content is about optimizing how people find you.
When I started the FB page, I decided to focus on finding friends who would be the most interested in our project. People in San Diego, who take an interest in Green issues. Now, a little more than a month later, 73 of our 101 friends are here in San Diego. This last week, I interviewed a couple of people from our Facebook page for articles that you will be able to see in next month’s issue. I am using our FB page to get San Diegans involved.
Okay, so when I started Twitter, I focused on an exchange of information, rather than Green San Diegans. For me, Twitter is like a news wire. Like standing at a virtual water cooler. Honestly, I neither have the time nor the interest in reading Tweets about the latest Hollywood gossip. I am using Twitter as a news source, which I can pass on to other Green people.
I offer a holistic approach, because while SEO content relies on such things as Keyword density and link partnerships, your business doesn’t. You’re business relies on developing lasting partnerships, whether you find those partnerships through Google, Facebook, your local church, or hiring a skywriter to write ‘Eat at Joes’ over the beach at sunset.
The nature of what I do is not simply that I sit and write SEO articles or research keywords for you. Of course, I can do that. I take a holistic approach to your business needs and go from there, whether it’s just writing articles or setting up a Facebook or Twitter account, finding friends for you, and keeping them connected. Go to my site to find out more.
Okay, so that’s it for this week. Keep optimizing, but don’t measure your success according to Google alone.
Until next week,
Erick
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