The Future of SEO Content and Nofollow Tags

Content rules the web.  But not just any content.  SEO content. Content may rule the web, but content rules the web much like the sun rules the day.  The right amount of sun allows plants to grow, people to live, and life to go on.  Too much or too little sun makes a planet uninhabitable.  In the same way, SEO content rules the web; though, too much or too little makes a Web site unsearchable for MetaCrawlers or Web spiders.

Search engines like Google, MSN, and Yahoo! send out Meta crawlers and Web spiders to search the internet for inhabitable websites, much like NASA's recently launched Kepler satellite that is searching for inhabitable planets.  The Kepler satellite is looking for a planet that not only contains water, but contains water at just the right temperature.

MetaCrawlers and Web spiders work in the same way; though, they are looking for inhabitable web sites.  They will not detect Web sites that do not contain SEO content; though, they consider web sites with too much SEO content harmful. Too much SEO content is considered spamdexing, which is one form of Black hat SEO. 

In an effort to counter spamdexing, Matt Cutts and Jason Shellen of Blogger designed Nofollow tags.  The intent of Nofollow tags was to deter spamdexing, so web sites would receive truer rankings; though, Nofollow tags don’t always serve that purpose.  Their design flaw is that each search engine treats them differently.

Too many times, SEO content writers argue that since Meta crawlers and Web spiders often do not always follow social media sites, due to “no follow” tags, social marketing make little difference.  Though, think of Nofollow tags like no trespassing signs.  I foresee that Web masters will either take them down or search engines will receive further clarification as to their purpose.

Many SEO content writers focus on the present; though, I focus on the future.  I will prepare your web site for a more content friendly world wide web.  That’s why I will write SEO content to imbed on your web site and social media sites.  Whether you need articles, blogs, or an entire SEO content makeover, Don’t just focus on what’s right in front of you.  Focus on what’s to come.  Visit my Web site, and let me help you prepare.