Practical Applications of Web 3.0

   Before I get too far into my blogs about Web 3.0, I decided to let you look at some application of Web 3.0.  I imbedded a couple of videos that tell you about technologies on the market, you've already seen commercials for, and a couple technologies in their beta stages.  

   At it’s very core Web 3.0 will be the intelligent web and will give users more of a more personal feel.  For example, Twitter rudimentarily explains the basic concept of Web 3.0. 

If I want to know where I can find a great Italian restaurant in New York City (NYC), near Madison Square Garden (MSG), I can Google or Tweet it.  For those not familiar with Twitter, think of it as standing around a virtual water cooler.  For this example, I am going to use Bricchino Northern Italian Restaurant, which took me a about 30 seconds to find, but I used to be a research assistant, so navigating Google is second nature to me.

If the average user (let’s call him Marvin) searches through Google, Marvin can find a list of Italian restaurants in NYC with a few simple search terms.  Then, Marvin can open another tab, unless he’s using a non-tab friendly browser, and search for the address for MSG.  Once Marvin finds the address for MSG, he can peruse his list of Italian restaurants near MSG.

Now, if a person does not want to take the 5 minutes to go through those search steps, they can Tweet it.  Of course, how fast an answer comes back, or if it comes back, depends on various factors.  Though, assuming that one of your Twitter followers does answer your Tweet, that’s time you will not need to search on your own. 

Another benefit of Twitter is that it will give you more of a personal feel.  If you search through Google, you can also search for reviews.  If you Tweet your question, someone on the other side of the country might Tweet back, “I was just at Bricchino’s last night, and they have a great new wine on the menu.” Static, 3 week old reviews, will not get that personal.  Twitter is more intelligent, personal, and conversational.  

As I said, Twitter is a very rudimentary example of Web 3.0, but it explains the intelligence and personality Web 3.0 will take on.  Web 3.0 will allow users to streamline their searches in such a way that what now takes them an hour to do, they will be able to do in a matter of minutes. 

For the rest of this blog, I imbedded a few videos that better explain Web 3.0.  My favorite is the 6^th sense video.  If you would like more information about me, and my vision for the future of Web 3.0, please visit my Web site.  Also, come back tomorrow, and view my new blog about connecting people and ideas.  And, as always, I welcome any comments or suggestions.

Enjoy,

Erick 

Understanding Web 3.0

If my opinion counted, I would call this decade the decade of the buzz word.  Environmentalists made the word “Green” the word to live by and UPS made the word “Brown” the word to grow your business by.  Along with buzzwords like Mashup, Vlogging, Pork-barrell spending, and others, the term Web 2.0 deserves a place on the list of buzzword.  Experts may disagree with me, since Wikipedia calls Web 2.0 a “a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the world wide web.”  Wikipedia and web developers might define Web 2.0, according to collective experience, but the etymology of the buzzword Web 2.0 came about much like the Grand Canyon—no one built it, it just happened, and then geologists gave it a name.

In 1990, Timothy John Bernes-Lee, director of  W3.org, invented the world wide web to communicate between a HTTP client and a server.  More than a decade after Bernes-Lee announced his invention to the world via CERN, Tom Anderson announced his website Myspace.  Like all good capitalist economies competition arose, and sites like Facebook, Ning, and Linkedin took their place in the world wide web.  Like the evolution of the Grand Canyon, a Web phenomena happened, and soon internet geologists (my own term) decided they needed to give a name to the phenomena. 

Over time, the world wide web became an internet canyon left for a countless number of users and websites to fall through the cracks of, using search engines like Google, Yahoo!, and MSN, while trying to avoid spam and hackers.  In December 2004, Bernes-Lee accepted a chair at the University of Southhampton, where he began to reconstruct the web, in a project to develop the Semantic Web or Web 3.0.  The term Web 3.0 takes on more of a concrete definition; though, Wikipedia continues to tweak the definition.

In order to understand Web 3.0, one must understand web trends that make it possible for the world wide web to take on a more semantic or personal feel.  With the current architecture of the web, when a person types in certain keywords into search engines, a plethora of sites that may or may not give that person the results he/she wants appear.  Metaspiders and Web Crawlers rank those pages, according to the SEO content and Link imbedded on that page.  For instance, if I want to know where the name America came from, I could type in “Who was the United States of America named after?”  Pages of irrelevant answers would come up; though, with Web 3.0, each user will get a more personal feel that will give them the answers they want using a more direct approach (BTW, it was named after Amerigo Vespucci).  One of the best examples of the web’s potential to take on a more personal feel is that of Facebook advertisements, which allow advertisers to target specific types of users.  For instance, I run the Facebook page for SDgreenlife.com, so the advertisements on our page reflect the keywords imbedded onto our Facebook profile, as well as our friends and the groups we belong to.  Web 3.0 will target specific users, and allow each user to gain a more personal feel from the World Wide Web.

Social sites, which took advantage of the world wide web and led to a chaotic mess, forced Internet geologists to use the term Web 2.0 to define a Web phenomena that just happened.  Bernes-Lee intends for Web 3.0 to fix all of the holes that arose because of Web 1.0 and Web 2.0.

For more on understanding the meaning and implications of Web 3.0 and how SEO content will affect the internet, please visit my website and come back to this blog.  Of course, like all good bloggers, I encourage discussion.  So, for this week, I would like to ask how you think web owners and designers can prepare for Web 3.0, if they should prepare at all?     

   

The Future of SEO Content and Nofollow Tags

Content rules the web.  But not just any content.  SEO content. Content may rule the web, but content rules the web much like the sun rules the day.  The right amount of sun allows plants to grow, people to live, and life to go on.  Too much or too little sun makes a planet uninhabitable.  In the same way, SEO content rules the web; though, too much or too little makes a Web site unsearchable for MetaCrawlers or Web spiders.

Search engines like Google, MSN, and Yahoo! send out Meta crawlers and Web spiders to search the internet for inhabitable websites, much like NASA's recently launched Kepler satellite that is searching for inhabitable planets.  The Kepler satellite is looking for a planet that not only contains water, but contains water at just the right temperature.

MetaCrawlers and Web spiders work in the same way; though, they are looking for inhabitable web sites.  They will not detect Web sites that do not contain SEO content; though, they consider web sites with too much SEO content harmful. Too much SEO content is considered spamdexing, which is one form of Black hat SEO. 

In an effort to counter spamdexing, Matt Cutts and Jason Shellen of Blogger designed Nofollow tags.  The intent of Nofollow tags was to deter spamdexing, so web sites would receive truer rankings; though, Nofollow tags don’t always serve that purpose.  Their design flaw is that each search engine treats them differently.

Too many times, SEO content writers argue that since Meta crawlers and Web spiders often do not always follow social media sites, due to “no follow” tags, social marketing make little difference.  Though, think of Nofollow tags like no trespassing signs.  I foresee that Web masters will either take them down or search engines will receive further clarification as to their purpose.

Many SEO content writers focus on the present; though, I focus on the future.  I will prepare your web site for a more content friendly world wide web.  That’s why I will write SEO content to imbed on your web site and social media sites.  Whether you need articles, blogs, or an entire SEO content makeover, Don’t just focus on what’s right in front of you.  Focus on what’s to come.  Visit my Web site, and let me help you prepare.